Beyond the Ride: Meet the Tron Green Team, along with Tron Food & Beverage Plus Retail!
The response to Tron Lightcycle/Run in the Magic Kingdom at Walt Disney World has been phenomenal. Guests love the thrill experience, and comparisons are made constantly between it and the new Guardians of the Galaxy Cosmic Rerun. But there’s more than just the ride at the center of this attraction. We look at new food & beverage concoctions made available at Energy Bytes. We visit the newly renovated Tomorrowland Launch Depot and check out an amazing array of retail experiences. And finally, we meet the Tron Green Team, a post-show provided by sponsor Enterprise Holdings, otherwise known as Enterprise Rental Car. Here we have a chance to talk about some key dynamics in team leadership, whether you’re an imagineer, part of a car rental organization, or your own work. With that, we’ll offer some free souvenirs for your organization as you think about team dynamics. Join us as we go beyond the ride to look and extend the Tron story at the Magic Kingdom in Walt Disney World.
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Here are images that support today’s podcast:
Here are items sold on the menu, and discussed in the podcast:
Tomorrowland Launch Depot
There is a wide variety of product that is sold at the Tomorrowland Launch Depot, and it’s currently all tied to TRON:
- Light up Products–Drinks containers, Diecast vehicles, picture frame, and cross body bags.
- Celebration of apparel that includes jackets that have light up products and reflectivity
- Lights and sound helmet with a carrying bag.
- The light up handle bars allow you to have game play against others, or use in arena board.
- Classic merchandise hearkened back to the original characters to include frisbees and light action figures.
Tron Identity Program. This is where Users will become programs. The capture program allows you to visit the digitization portal, digitize your face, and choose helmets, body types, phrases and color. An hour later you receive your final figure at the extraction portal in a very good arcade style packaging. Inside each figure is the identity chip that you built out in the capture program. The chip allows you to add an identity disk which lights up, creates sounds and serves as a player with a speaker that has blue tooth capability. It can also be placed in a remote control cycle that you can drive around.
Here is the Digitization Portal:
Here is the Extraction Portal:
Here are the three products tied to the TRON Identity Program:
In the world of TRON, green circuitry is only seen in the original 1982 film to represent military programs, and in the Disney XD series “TRON: Uprising” to represent the elite Black Guard. Here, however, Team Green represents the organization sponsoring the attraction, Enterprise Rental. Enterprise also sponsors the Tomorrowland Transit Authority Peoplemover, Luigi’s Rollickin’ Roadsters attraction in Cars Land at Disney California Adventure Park, ESPN Wide World of Sports Complex on the courtesy shuttle carts onsite at the property, and runDisney® Events at Walt Disney World Resort.
You are welcomed to Team Green as you exit the Tron attraction. It may sound like you’re walking into a rental car facility, but relax. The messaging here is so subtle, that you have to really search to understand it. It is a message they want to share about how they feel regarding their brand. But it’s a message that applies also to the design and construction of Tron, as well as to anyone who is a member of a team.
Here you see showcased a one-of-a-kind Lightcycle for guests to see. The color is of course, green. It is more like a three-wheeled vehicle with only one center wheel up front. This is the most instagrammable part of this exhibit. But if you take time to study it, you find there is much more.
The sponsor shared the following in their press release: “Enterprise adopted TRON’s Team Green moniker to showcase a range of programs throughout the post-show space that embody the competitive advantage and shared vision of Enterprise Holdings, which is constantly innovating to deliver an exceptional experience to meet customers’ unique travel needs and preferences. Stories about the 12 team members of Team Green will rotate throughout the display in the post-show space, providing returning Users an opportunity to learn more about Team Green on future visits to TRON Lightcycle / Run.”
Team Green is composed of some 8-12 members. The following shows a larger team of 12:
But this diagram only names 8
Here is a closer view of the wall panel.
In this same exhibit space, three of the team members are featured. We see the following:
Like Team Green, Imagineering is made up of many people playing different roles. As an Assistant Project Manager, Kerry Milligan says TRON holds a special place in her heart.
In highlighting her, listen to key messages about teams and how they come together:
“For this project, I’ve had the good fortune of partnering closely with the Walt Disney Imagineering talent over at Shanghai Disney Resort. In fact, our lead construction manager also worked on TRON Lightcycle Power Run in Shanghai. We were able to take key learnings from those teams and integrate them into what we accomplished here at Walt Disney World Resort.”
“In January 2019, I headed to Shanghai with other members of the project team to spend time with the Engineering Services team. The trip gave us a clear sense of what we were building and the grand scale of our attraction, while also allowing me to grow closer to my team. As an Assistant Project Manager, I always want to bring out my fellow Imagineers’ best qualities. Once we’re all driving towards the finish line as a united front, it’s an enormously rewarding experience. The entire team is so committed to making this attraction the best it can be; some Imagineers have ridden more than 600 times just to ensure the show is perfect.”
“It’s hard to believe TRON Lightcycle / Run’s grand opening on April 4 is just around the corner. Getting to come to work every day and partner with a team that feels like a family has been so special, and we can’t wait to bring this exciting attraction to you. Go Team Blue!”
Have you ridden TRON? Which do you like more, TRON or Guardians of the Galaxy Cosmic Rewind? Please join our Disney Insights Facebook Page and share! We would love to hear from you.
Souvenirs for You and Your Organization
- How are we learning from what other teams have done before us?
- How are you finding both formal and informal time together to build, bond, and develop relationships of trust as a team?
- How are we fostering the strengths others bring to the table?
- How do we share the roles and responsibilities we have toward being a member of the team?
- How are we intentionally collaborating with other teams to create the best outcome possible?
- What are the qualities that makes a team like family? How do we foster more of that?
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David and Leah Zanolla
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