6 Magic Kingdom Lands–6 Best-in-Business Ideas, with Claudemir Oliveira

6 Magic Kingdom Lands–6 Best-in-Business Ideas, with Claudemir Oliveira

In this Disney at Work post and podcast, I’m joined by my good friend and colleague Claudemir Oliveira, of the Seeds of Dreams Institute. Together we visit all six lands of the Magic Kingdom and in each land we share a story about best practices at Walt Disney World that you can apply back to your organization, whether you are in the public, private or non-profit sector. Claudemir and I were both associated for many years at the Disney Institute, and over the years we’ve brought hundreds of guests through the streets of this park sharing best-in-business practices. We share those with you as we visit the Magic Kingdom.

Our podcast carries narrative of the entire experience. You can find the podcast here on PodbeaniTunesSpotify, and ListenNotes. Please subscribe! Be sure to also subscribe to this website, so you’ll get notifications of other forthcoming posts and podcasts.

Our podcasts shares stories from each land. But you can find the key concepts from each below:

Souvenirs for Your Organization

As with most all of our Disney at Work podcasts, we offer some complimentary souvenir ideas you can take back to your own organization:


  • How do you consider your customer flow–not just physically, but virtually?
  • How do you navigate your customer experience?
  • What is the story your products and services are telling?


  • Who is your customer?
  • How do you design the customer experience to the needs and requirements of that customer?

Liberty Square

  • What are the conversations happening around your water coolers (liberty trees)?
  • What are the formal and informal conversations your people are having?
  • How does the culture inform your communications?


  • What does “Naming the Sheriff” look like in our organization?
  • When we “Print the Ticket” what commitments have we made?


  • What are your guests’ expectations? Not yours–but your guests’?
  • How are you listening to those guests?
  • Where do you find synergy in all the products & services you provide?

Main Street, U.S.A.

  • How do you build on your heritage? How do you remember your roots, your traditions?
  • How can your foundation propel you toward your future?

Claudemir Oliveira

My thanks for Claudemir joining us on this podcast. A native of Brazil, his enthusiasm is contagious. Claudemir is founder and president of Seeds of Dreams Institute, a company dedicated to the searching of strengths in people and corporations. You can find more about him at Seeds of Dreams. Look for video segment of he and I together on this podcast on YouTube.

The Wayfinder Society: A Patreon Site for Disney Fans

We are offering a new program where you have the opportunity to enjoy exclusive offerings from Disney at Play and Disney at Work. Join us as we introduce our new Patreon program, the Wayfinder Society, intended to give you new insights to all things Disney, whether its work or play. I am truly excited to share this new opportunity with you and look forward to creating new experiences that you will enjoy whether at home or at the Disney parks. There are a variety of options for joining, depending on your interests:

When you join, you will be given access to unique, interactive apps that explores the parks in new ways, offering stories, photos, videos and more. 

Here are some of the interactive apps we share with members of our society: 

  • Pandora: World of Avatar: This is an expansive and detailed look at every aspect of this land. You can’t find any source that has covered this entire land with its attractions, retail and dining more in depth.
  • Pirates of the Caribbean Across the Globe: We not only compare this attraction in parks world-wide, but we deep dive into what makes each unique. Currently we’ve covered Tokyo Disneyland and Magic Kingdom. More to come!
  • Coming Soon! S.E.A. Assembled! The Society of Adventurers and Explorers are coming to the Wayfinder Society. We’ll document their whereabouts and showcase their imprint on Disney attractions world-wide.
  • Disney at Work Interactive Tour: Disneyland. For our upper tiers, we have an interactive business tour of Disneyland to include more than fifty attractions spread throughout the park. These are best-in-business ideas you can apply to your own organization.
  • Disney at Work Interactive Tour: Walt Disney World 50th Anniversary. Looking at the heritage of Most Magical Place in the World, we draw best practices from over the years that you can again, apply to your organization. 

As you see, we have so much to share. And when you donate, a portion of your contribution goes to Embrace Celebration, dedicated to helping Disney Cast Members and others in this area who are unemployed during this pandemic. To learn more, visit our site to discover our offerings and various tiers. Join us!

Become a Patron!

J. Jeff Kober