“This Changes Everything!” So Let’s Talk Epic Universe
Universal has taken a step to showcase its upcoming new park, Epic Universe. While many have known much about what was going into the parks, official status was given to the different lands and key attractions. In particular, details were given around the centerpiece land, Celestial Park, which serves as an entrance and hub to four other lands, The Wizarding World of Harry Potter: Ministry of Magic; Dark Universe; How to Train Your Dragon: Isle of Berk; and Super Nintendo World. All this plus hotels and more. Will this park increase profitability for Universal, or rob attendance from its other two parks? Universal’s marketing statement is “This Changes Everything!” So let’s talk Epic Universe, offer some thoughtful analysis, and see if it really does.
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What is Epic Universe
Overview
- Four Parks or Three?
- Five Lands or Four?
- Location Far Away From the Rest of Universal
Celestial Park
- Starfall Racers–Dual Launch Racing Coaster
- Constellation Carousel
- Atlantic Restaurant and Aquaria Bar
- Nintendo Super Star Store
- The Blue Dragon Pan Asian Restaurant–Not in Isle of Berk
- Seven Acres of Water
Portals
The Wizarding World of Harry Potter: Ministry of Magic
How to Train Your Dragon: Isle of Berk
Super Nintendo World
Dark Universe
Three New Hotels
- Universal Grand Helios Resort
- Universal Stella Nova Resort
- Universal Terra Nova Resort
Design Flow
- Portals Which Act as Gates
- Putting the Park into a Theme Park
- A spoke and hub park without the wheel around it.
Impact on Universal Orlando Resort
- Expands the footprint–but not a continuous one.
- What makes Universal Florida an
- Builds on Orange County Convention Center traffic
- No further distance than Magic Kingdom to the Studios–But with Central Florida in the middle
- Will create a more expensive three park ticket
- Creates the possibility of robbing attendance
- Focuses on being a bigger 1 week destination type of experience, but will it?
Disney’s Response
- Strategy: Be subtle and hold your cards close to your chest
- Prepare as you get past the RCID problem
- Improve on what you have
- Tiana’s Bayou Adventure
- Country Bear Musical Jamboree
- Newly Revised Test Track
- Newly Revised Little Mermaid Show
- Hotel & DVC Additions
- Offer last minute entertainment options
- Make D23 matter
Summary
Does this change everything? A rising tide lifts all boats. But which boats will you board? And which boats will stay afloat?
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