Maintaining the Experience
A shooting gallery was one of the attractions built at Disneyland when it opened in 1955. However, the guns were very different back then. Your expertise was judged by your ability to fire off small lead pellets. And the gallery was more traditional in display, where you could knock over a duck or hit a bullseye.
The amazing thing was that every night after Guests went home, Disney repainted all of the targets as well as replaced shot out targets. Here’s an example of the clay decoys that were implemented back then.
When shot, they would have to be replaced. That’s how committed Disney was to maintaining the experience for Guests arriving the next day.
Times have changed. Infrared came in and the result allows for an animated response rather than gunpowder residue. The first of these galleries came when Tokyo Disneyland opened. They installed a new type of shooting gallery.
No longer are employees painting through the night. It’s safer and more cost efficient, and kids still line up to take a shot. Still, the gallery stands as a symbol to maintaining the experience.
- What can you do to commit to providing an exceptional experience to those heavily utilized experiences offered to your customers?
- How can technology provide efficiencies while still maintaining excellence?
- How can technology take you to the next level?