Episode 21: 7 Setting Details in Black Spire Outpost at Galaxy's Edge

Episode 21: 7 Setting Details in Black Spire Outpost at Galaxy's Edge

Welcome to Episode 21

We want to again look at the upcoming Star Wars Galaxy’s Edge in this more abbreviated Business Magic Moment format. You can find the podcast here on Podbean and here at iTunes.

In Episodes 19 & 20, we spoke about the 6 Ps and about the Promise and the People as it relates to  Galaxy’s Edge. In this podcast we want to focus on the second of the four delivery systems, Place, which means the physical setting of the offerings you are providing your customers.

The Six Ps

Disney is renown for its amazing settings, and this new land is no less. We look at 7 amazing (I use that word several times in the podcast) details. They include the following:

  1. Creating an Immersive Environment
  2. Exceed Expectations in the Basics
  3. Exploring the Senses
  4. Everything Speaks in Terms of Visual details
  5. Providing Long Shots, Medium Shots & Closeups
  6. Offering a Story in Your Setting
  7. Creating a Place Where People Want to Come Back

Souvenirs For Your Organization:

  • How do you immerse your customers in your environment—or at least remove distractions?
  • How do you exceed expectations in even the basics?
  • How do you explore the senses?
  • If Everything Speaks—what messages does your setting share?
  • How does your setting support your most loyal customers?
  • What is the story of your setting?
  • Is your setting something that people are drawn back to?

To really see all the details coming to Star Wars Galaxy’s Edge, be sure to subscribe to our website. There you will see under the Overview section videos of Cast Members finding out they’ve been selected to work at Galaxy’s Edge. There’s also much, much more. It includes interactive maps, hundreds of photos and images, and details about the most anticipated Disney theme park experience.

You can know more about these concepts and how it can tremendously effect your customer experience by checking out our new book, Lead With Your Customer. You can read more about the book here, and you can order your copy today here.

J. Jeff Kober

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