The Wonderful World of Customer Service at Disney

The Wonderful World of Customer Service at Disney

The Wonderful World of Customer Service at Disney is a celebration of great business practices that can be applied to your own service organization. See it from the eyes of J. Jeff Kober, who is the foremost thought leader in benchmarking practices at Disney.

Whether you’re in the private or public sector, you’ll find solutions that can take your organization to the next level. Order your copy today at

Here’s what others are saying:

“Behind the costumes, the fantasy and the magic, Disney World is a business like any other. And while some may think it is an unlikely business against which to benchmark, in his book, Jeff Kober has clearly demonstrated that it is clearly among the best.

Con-way learned this firsthand nearly a decade ago through observation and study of the business behind the magic – and if a transportation (trucking) company can find transferable best practices from an entertainment business, anyone can find the golden nuggets that can change or enhance their business model for greater effectiveness. ‘The Wonderful World of Customer Service at Disney’ is the best resource to support this journey.

Con-way’s view of the role culture can play in business success was impacted by our Disney experience and our best practices have since become a model for other businesses in turn. So, whether your mission is to deliver happiness or freight, a little pixie dust can never hurt!” –Pat Jannausch, VP, Culture and Organization Development, Con-way, Inc.

“I just read ‘The Wonderful World of Customer Service at Disney’ and it is wonderful.  Jeff has taken all the wonderful wisdom he shared with us and has captured it beautifully and then some in this insightful, easy-to-read book that has so much direct application for all.” –-Sandi Dornhecker, VP, Human Resources, Chicago Zoological Society

“As a senior manager I get what is needed in the delivery of customer service, I believe this book will help me break it down in writing the lessons I teach everyday to our new managers and then on to our front line employees.  I can’t wait for it to hit the shelves, it will become a pocket guide for our organization.” –Mary Lou Willard, Morale, Recreation, Welfare, US Navy

“…Jeff captures the magic of Disney, paradoxically by showing that it isn’t magic at all but the fruit of hard, focused, imaginative, persistent work and attention to minute detail…This book goes into the very specific steps people can take to build customer satisfaction in their own organizations…He communicates joy, delight, and enthusiasm for the Disney model and experience. It is upbeat, positive, informed, specific, and original.”–Chuck Lofy, Lofy & Associates

Find out for yourself! Click here to read a chapter from the book. Order your copy at The Wonderful World of Customer Service at Disney is also available on Kindle.

J. Jeff Kober

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